How to Understand What Clients Really Want (Not Just What They Ask For)
In the catering business, clients often tell us what they want - but that is not always what they really need. If we only follow their exact words, we may miss the real problem behind it. Successful caterers don’t just take orders - they understand the client’s real expectations and plan accordingly.
September 9, 2025

The Big Challenge with Client Requests
Many times clients ask for things like:
- “I want a big menu”
- “Add more items”
- “Give cheapest rate”
But their real need may be:
- Guests should feel satisfied
- Event should look premium
- Food should match their budget and taste
If we blindly follow requests, the event can become costly, confusing or low quality.
Listen to the “Why” Behind the Request
For example:
- Client asks for 10 starters
→ Real need: They want guests to feel the event is grand. - Client asks for custom menu changes again and again
→ Real need: They are unsure about guest preferences. - Client asks for low price
→ Real need: They want value for money, not cheap quality.
A good caterer asks simple questions:
- Who are the guests?
- Is it family event or corporate?
- What experience do you want to create?
This helps you design the right menu instead of just a long list of dishes.
Why Client Feedback Is Still Important
Client feedback helps you:
- Understand taste trends
- Improve service
- Design better packages
- Avoid repeated complaints
But feedback should be analyzed, not followed blindly.
The Problem as Business Grows
When catering business becomes bigger:
- Orders come from phone, WhatsApp, email
- Different staff talk to clients
- Information gets mixed
- Real requirement is lost
This creates mistakes on event day.
Better Way to Handle Client Requirements
Use a proper system to:
- Store all client conversations in one place
- Save menu changes clearly
- Track special requirements (Jain, no onion, allergy)
- Connect client need with kitchen planning
Instead of just adding “custom fields,” you build a clear workflow for every event.
Use Smart Tools for Smart Decisions
Modern catering software helps you:
- Record client preferences
- Analyze repeated requests
- Plan menus based on past events
- Connect CRM with orders and billing
This way you understand clients deeply and still keep operations simple.
Final Thought
Every client request is a signal, not a final command.
Great caterers mix:
- Client emotions
- Practical experience
- Proper planning tools
When you understand the real need, you deliver events that clients love - and they keep coming back.
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